Our 30 Best Online Bachelors Degrees in Marketing 2018-2019

Good marketing can mean the difference between having a product as popular as Coca-Cola and having a product as obscure as hundreds of other patent medicines that never made it out of the 1800s—that is, the difference between fame and infamy, fortune and financial obscurity. History is full of examples that showcase products that survive much longer and retain more market value than their competitors when they have the best marketers promoting them. A bachelor’s degree in marketing can make the difference between those who market well and those who, well, market. Today’s modern marketer needs to know the foundations of current conversations about marketing, why it is important to study not only consumer behavior but also every aspect of business development, as well as how, when, and where to place content and advertisements in an ever-shifting digital landscape. And because so much of today’s advertising methods are practiced online, there has never been a time more ripe for busy students and working professionals to earn their bachelor’s in marketing entirely online. The virtual medium of delivery prepares such learners to work remotely and as a team in an increasingly digital field, as well as allows them the freedom to transfer earned credit to and from similarly accredited institutions nearly anywhere in the world. Gaining this competitive edge will lend a lot of value to marketing careers in the coming years, which the Bureau of Labor Statistics expects to grow at a faster-than-average rate of 9% between 2014 and 2024. That vast growth potential is why we’ve compiled a list of the 20 best fully online bachelor’s in marketing available in 2016 and 2017. We’ve curated this collection of schools using a three-dimensional metric that measures over sixty degree programs’ affordability, flexibility, and academic prestige. By these metrics, only bachelor’s programs with the lowest tuition per credit hour, greatest number of flexible options for degree completion, and the highest placement in relation to peer institutions have risen to the top. You can find a more complete explanation of the methodology we used below. Contact us with questions.

1. Colorado Technical University

Colorado Technical Universityis a private, for-profit university located in Colorado Springs, Colorado. The vast majority of CTU’s 25,000 students (92 percent) work fully online. Learners at the Colorado Springs location will likely enjoy residing in one of the state’s larger cities, while online students will enjoy access to all of the university’s degree programs. Colorado Technical University’s online programs have performed consistently well according to multiple online program rankings, appearing among U.S. News’ top one hundred online bachelor’s programs and graduate programs for the year 2016. Since it’s founding in 1965, the university has emphasized the importance of lifelong learning, especially job and vocational training for former military personnel. Colorado Technical University’s Bachelor of Science in Business Administration and Marketing (B.S.B.A.) can be completed in as little as 1.5 years with transferable credit and fast track courses. It is designed to prepare students to undertake all the essential responsibilities of a modern marketer, including the implementation of sales tactics, communications strategies, multimedia channel development, and the study of consumer behavior. In addition to these fundamentals, CTU’s B.S.B.A. in Marketing is structured to help learners explore the current fields of e-marketing, strategic planning, research design, statistics, as well as data collection and analysis. The program takes the #1 spot in this ranking because it offers the most affordable and fast-paced marketing bachelor’s in the online marketplace.

• Cost per Credit Hour: $325
• Shortest Time-to-Completion: 1.5 years

2. Colorado State University — Global Campus

Founded in 2007, CSU-Global Campus is a public online university part of the Colorado State University System, headquartered in Greenwood Village, Colorado, outside of Denver. Colorado State University-Global Campus (CSU-Global) is one of the three separate campuses in the Colorado State University System. It is the country’s first and only 100% online, independently accredited, state, nonprofit university; it is not a virtual option supporting a bricks-and-mortar institution. The school initially developed from a $12 million grant from the CSU Board of Governors, and has grown from an inaugural class of 200 to a student enrollment of over 17,000, with more than 8,000 graduates. All courses are specifically aimed at working professionals and adult learners, and curricula emphasize developing practical skill sets to carry into employment. Further, CSU-Global Campus offers a unique affiliate program with a number of government agencies and private organizations – including Farmers Insurance Group, AT&T, Otterbox, State of Colorado, State of Utah, and the State of Nevada – which offer discount incentives to employees wishing to continue their education. CSU-Global Campus’ Bachelor of Science in Marketing can be completed in as little as 1 year with the maximum transferable credit hours, fast track courses, and alternative credit options. It is designed to prepare students for careers as marketing managers, copywriters, social media marketers, campaign managers, creative directors, and advertising executives. In order to promise such stellar career outlooks, Global Campus’ BS in Marketing is structured to help learners optimize their degree completion by providing them with professionally relevant resources (and awards) for strides they make in the realms of marketing research and strategic marketing. Along with the affordable price tag and flexible options for completion, these digitally inclined emphases help boost CSU-Global Campus’ program to the top of this ranking because they ensure its relevance to meeting increased demand for web-based marketers.

• Cost per Credit Hour: $350
• Shortest Time-to-Completion: 1 year

3. Florida Atlantic University

Florida Atlantic University is a public research university located in Boca Raton, Florida. Supporting an enrollment of greater than 30,000 students, the majority of FAU’s students reside at one of its six campuses in the state’s southern half. Approximately 6% conduct their studies online through distance education and lifelong learning initiatives. Its Lifelong Learning Society in particular has increased accessibility to university course materials for more than 19,000 adult learners, working professionals, and senior citizens since its inception. Students at the Boca Raton location will enjoy residing in one of the state’s coastal cities, while online students will enjoy access to all of the university’s online programs. Florida Atlantic University’s online programs have performed well according to online program rankings, appearing among U.S. News’ top 100 online graduate programs for the year 2016. Florida Atlantic University’s Bachelor of Business Administration with a major in Marketing can be completed in as little as 2 years with transferable credit and accelerated courses. It is designed to prepare students for careers in the fields of marketing and advertising by providing them with an enduring knowledge base and set of skills that will help the modern marketer adapt their work to an evolving marketplace. In addition to these fundamentals, FAU’s BBA in Marketing also offers a concentration in Advertising, which is structured to help learners enter an advertising internship and explore the practices of promotion, digital marketing, and creative advertising strategy. The program appear near the top of this ranking because it offers one of the most affordable and fast-paced marketing bachelor’s on the market.

• Cost per Credit Hour: $60
• Shortest Time-to-Completion: 2 years

4. Western Governors University

Western Governors University is a private, non-profit, and online American university that was founded in Salt Lake City, Utah and maintains locations in 6 other states: Indiana, Texas, Washington, Tennessee, Missouri, and Nevada. All of WGU’s greater than 72,000 work fully online, and its unique curriculum is competency-based rather than grade-based, meaning that students take assessments to demonstrate that they have acquired a set of skills, foundations of knowledge, and abilities rather than to prove their intelligence relative to others. Although Western Governors University’s online programs are currently unranked among other online programs, Arne Duncan, former Secretary of the U.S. Department of Education (2009-2016), has stated that “While such programs [like WGU’s] are now the exception, I want them to be the norm,” meaning that its star is on the rise. WGU’s Bachelor of Science in Marketing Management can be completed in as little as 2 years with transferable credit and accelerated courses. It is designed to prepare students for careers in the fields of strategic marketing, product management, promotion, pricing, distribution, and sales by providing them with significant input from experts and business leaders who serve on the school’s Business Program Council. In addition to such career preparation, FAU’s B.S. in Marketing Management also promises that its courses will add to credentials in 14 key marketing subject areas, including Project Management, Quantitative Analysis, and Business Law and Ethics. The program’s 9 core subject areas can be cleared through transfer credit, and thus it appears near the top of this ranking because it offers one of the most flexible, comprehensive, and affordable marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $250
• Shortest Time-to-Completion: 2 years

5. University of Phoenix

University of Phoenix is a private, for-profit, and online American university that is headquartered in Phoenix, Arizona and maintains 67 campuses nationwide. Supporting an enrollment of greater than 155,000 students, most of UOPX’s students are enrolled in online programs, which are its specialty. Although the University of Phoenix is currently undergoing a sea change after criticism of its financial operations and recruiting practices, its online programs are expected to benefit from this changeover to a quality-education-first model that is being led by former Deputy Secretary to the U.S. Department of Education, Anthony W. Miller, and set to begin implementation in 2016. University of Phoenix’s Bachelor of Science in Business with a Digital Marketing Certificate can be completed in as little as 3 years with transferable credit. It is designed to prepare students for careers in digital marketing, search engine optimization, and consumer behavior. In addition to such career preparation, the University of Phoenix’s B.S.B. with a Digital Marketing Certificate also allows online learners to move specialist and elective courses to the front of their schedules so that students can gain relevant and field-specific knowledge as quickly as possible. The program’s general requirements can be cleared through transfer credit. It appears near the top of this ranking because it offers one of the most flexible and affordable marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $410
• Shortest Time-to-Completion: 3 years

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7. California Coast University

California Coast University is a private, for-profit university located in Santa Ana, California. All of CCU over 8,000 students work fully online. Since it’s founding in 1973, the university has emphasized the significance of distance education and lifelong learning, especially at the undergraduate level. Its innovative educational impulse led it to become one of the first universities to offer self-paced degree programs to working professionals, and this impulse has led it to grow into one of the most trusted brands in professional and distance education. Although California Coast University’s online programs are currently unranked among other online programs, it is accredited by the Distance Education Accreditation Commission (DEAC), has been approved by the state of California since 1974, and graduated many notable alumni, including UN General Assembly nominee, philanthropist, and women’s advocate, Cheryl Saban. California Coast University’s Bachelor of Science in Business Marketing can be completed in as little as 3 years with its self-paced learning program, open enrollment, and transfer credits. It is designed to prepare students to both identify and implement the various social, legal, economic, and technological practices that affect the field of marketing on a day-to-day basis. In addition to such career preparation, CCU’s B.S. in Business Marketing also allows online learners to complete the program at their own pace, off-campus, online, and in a format that is not confined to the conventional structure of semesters, quarters, or terms. Because of this level of flexibility and affordable tuition numbers, California Coast University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $150
• Shortest Time-to-Completion: 3 years

8. Regent University

Regent University is a private Christian university located in Virginia Beach, Virginia. An interdenominational Christian institution of higher learning, Regent enrolls approximately 6,000 students, which are equally divided between graduate and undergraduate enrollees. Students who attend at the Virginia Beach location will enjoy close proximity to the state’s most populous city, while online students will enjoy full access to a growing number of the university’s online programs. Regent University’s online programs are increasingly recognized for placing consistently among the best online degrees in the nation, placing 17th for best online bachelor’s programs in 2016. Regent University’s Bachelor of Science in Business with a Concentration in Marketing can be completed in as little as 2 years with appropriate transfer credits from accredited institutions and its 8-week courses online. It is designed to prepare students to pursue marketing careers in corporations, nonprofits, and other organizations, as well as to help shape their marketing world with Christian business values. In addition to such career preparation, Regent’s B.S. in Business with a Concentration in Marketing also offers specialist courses in marketing research, public relations, e-commerce, advertising, and promotion, all of which can be taken either online or at the Virginia site. Because of this level of flexibility and its reasonable tuition, Regent University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $395
• Shortest Time-to-Completion: 2 years

9. Liberty University

Liberty University is a private, non-profit Christian research university located in Lynchburg, Virginia. Affiliated with the Southern Baptist Conservatives of Virginia, Liberty enrolls approximately 120,000 students, over 100,000 of which are undergraduates seeking degrees online as of August 2016. Students who attend at the Lynchburg location will enjoy close proximity to one of the state’s most populous metro areas, while online students will enjoy full access to all of the university’s degree programs, including those that are accelerated and cohort-based. Liberty University’s online programs are increasingly recognized for placing consistently among the best online degrees in the nation, placing 100th for best online bachelor’s programs in 2016. Liberty University’s Bachelor of Science in Business Administration with multiple specializations in Marketing can be completed in as little as 1 year with appropriate transfer credits from accredited institutions and by taking all online courses within the marketing major. It is designed to prepare students to pursue careers in business with four marketing specializations to choose from, including Digital Marketing and Advertising, Marketing Analytics, Marketing with Sales Management and Professional Selling, as well as Strategic Marketing Management. In addition to these specialization options, Liberty’s B.S. in Business Administration also offers career preparation for becoming an entrepreneur, a market researcher, or an operations manager. Because of this level of flexibility, customizability, and reasonable tuition, Liberty University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $375
• Shortest Time-to-Completion: 1 year

10. Rasmussen College

Rasmussen College is a private, for-profit, Public Benefit Corporation that is headquartered in Bloomington, Minnesota and maintains locations in 5 other states: North Dakota, Florida, Wisconsin, Illinois, and Kansas. Supporting an enrollment of greater than 13,000 students, many of Rasmussen’s students earn their degrees via the college’s online division, which came into existence in 2002. Although Rasmussen College’s online programs are currently unranked among other online programs, it is accredited by the Higher Learning Commission and has maintained steady growth, acquiring satellite campuses throughout the U.S., as well as partnerships with local and regional business that benefit its students. Rasmussen’s Bachelor’s Degree in Marketing can be completed in as little as 1.5 years with appropriate transfer credits from accredited institutions and its accelerated completion program. The program is designed to provide students with the well-rounded education that prepare them to succeed as marketing and sales professionals in their current environment. In addition to such career preparation, Rasmussen’s bachelor’s degree in marketing also offers its Flex Choice option, an accelerated completion option that permits students to save time and money by combining traditional courses and self-directed assessments into their own, customizable schedules. Because of this level of flexibility and reasonable tuition, Rasmussen College offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $260
• Shortest Time-to-Completion: 1.5 years

11. American InterContinental University

American Intercontinental University is a private for-profit university headquartered in Schaumburg, Illinois. Maintaining satellite campuses in Atlanta (GA), Houston (TX), and Weston (FL), American InterContinental University enrolls approximately 15,000 students, the majority of which are undergraduates seeking degrees at AIU Online, which is considered main campus. Students who attend at any of the university’s brick-and-mortar locations will enjoy close proximity to some of the nation’s most populous metro areas, while online students will enjoy full access to all of the university’s degree programs, including those that are accelerated and cohort-based. American InterContinental University’s online programs are increasingly recognized for placing consistently among the best online degrees in the nation, placing 30th for best online bachelor’s programs in 2016. American InterContinetnal University Bachelor’s of Business Administraton with a Specialization in Marketing can be completed in as little as 1 year with appropriate transfer credits from accredited institutions. The program is designed to prepare students to enter marketing careers with skills in market segmentation, market research, sales forecasting, brand management, and advertising strategy. In addition to such career preparation, AIU’s B.B.A. with a specialization in marketing also provides a number of ways to go about saving both time and money towards a degree, including institutional scholarships and grants, military discounts, transfer credit, and prior learning credit for past college courses, military service, or work experience. Because of this level of specialization, flexibility, and reasonable tuition, American InterContinental University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $302
• Shortest Time-to-Completion: 1 year

12. Sullivan University

Sullivan University is a private, for-profit university that is based in Louisville, Kentucky with additional satellite campuses in Lexington and Fort Knox. As the state’s largest private university, Sullivan supports an enrollment of approximately 6,000 students, many of which earn their degrees via Sullivan University Online. Although Sullivan University’s online programs are currently unranked among other online programs, it is licensed to offer bachelor’s, master’s, and doctoral degrees by the Kentucky Council on Postsecondary Education and is accredited by the Southern Association of Colleges and Schools (SACS). It is the first for-profit college or university to receive such accreditation. Sullivan’s Bachelor of Science in Business Administration (B.S.B.A.) with a Marketing concentration can be completed in as little as 1.5 years with appropriate transfer credits from accredited institutions from an associate’s degree. The program is designed to provide students with a solid foundation in business with a focus on marketing techniques that will prepare graduates to enter careers in brand, sales, and marketing management. In addition to such career preparation, Sullivan’s B.S.B.A. also promotes student engagement with faculty that possess years of business experience, especially for online degree candidates, who can take upper level classes at their own pace. Because of this level of flexibility, customizability, and reasonable tuition, Sullivan University offers one of the best marketing bachelor’s degrees on the market. For more information about our graduation rates, the median debt of students who completed the program, and other important information, please visit our website here.

• Total Tuition and Fees: $60,350
• Shortest Time-to-Completion: 1.5 years

13. Southern New Hampshire University

Southern New Hampshire University is a private non-profit university located between Manchester and Hookset, New Hampshire. Since it’s founding in 1932, SNHU has emphasized the importance of continuing and adult education, as well as distance education, and education outreach, and it currently enrolls around 64,000 students, the vast majority of which are online. Students at the New Hampshire location will enjoy being on the outskirts of the state’s largest city, while online students will enjoy access to all of the university’s degree programs, including those that are accelerated and cohort-based. Bellevue’s online program has performed consistently well according to multiple online program rankings, appearing as U.S. News’ #1 Most Innovative School in 2016. Southern New Hampshire University’s Bachelor of Science in Marketing can be completed in as little as 1 year with appropriate transfer credits from accredited institutions. The program is designed to prepare students to pursue business and marketing careers in advertising, customer relations, brand management, product distribution, or retail. In addition to providing such career preparation, SNHU’s B.S. in Marketing also promotes affordability, convenience, efficiency, expert instruction, networking, and transfer-friendly enrollment, all on the principle of making a marketing education easily accessible to the greatest number of people. Because of this level of flexibility, accessibility, and reasonable tuition, Southern New Hampshire University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $320
• Shortest Time-to-Completion: 1 year

14. Regis University

Regis University is a private Roman Catholic, Jesuit university located in Denver, Colorado. One of only 28 member institutions of the Association of Jesuit Colleges and Universities, Regis University enrolls approximately 9,200 students, the vast majority of which are undergraduates. Students who attend the Denver location will enjoy close proximity to the Colorado capital, while online students will enjoy full access to a growing number of the university’s programs. Regis University is recognized for hosting the first online, bilingual, and joint MBA degree program, as well as for placing consistently among the best universities in the west, for which is was ranked 28th by U.S. News in 2016. Regis’s Bachelor of Science in Business with a marketing specialization can be completed in as little as 1 year with appropriate transfer credits from accredited institutions. The program is designed to address current trends, theories, skills, and ethical business practices in careers as diverse as Advertising Manager, Brand Manager, Public Relations Manager, and Sales Manager. In addition to providing such career preparation, Regis’s B.S. in Marketing also promotes a fast path to success through its combined bachelor’s and master’s degree programs, which also offer accelerated options and reduced tuition rates. Because of this level of flexibility and its reasonable tuition, Regis University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $460
• Shortest Time-to-Completion: 1 year

16. Columbia Southern University

Columbia Southern University is a private, for-profit university headquartered in Orange Beach, Alabama. Accepting both graduates and undergraduates into its popular online degree programs, Columbia Southern supports an enrollment of approximately 20,000 students, many of which earn their online degrees in partnerships with Waldorf College. Although Columbia Southern University’s online programs are currently unranked among other online programs, it is accredited by the Distance Education Accreditation Commission (DEAC) and has agreements with other institutions, including the Higher Education Transfer Alliance (HETA) and the U.S. Army via GoArmyEd, which enhance access to its education and the marketability of its degrees, especially for veterans. Columbia Southern University’s Bachelor of Science in Business Adminstration (B.S.B.A.) with a Concentration in Marketing can be completed in as little as 1 year with appropriate transfer credits from accredited institutions and by taking all remaining credit hours as upper-level courses in the marketing major. The program is designed to prepare students through an education in business theories, policies, and procedures for careers as managerial decision-makers, financial strategists, and marketing specialists, among many others. In addition to providing such career preparation, Columbia Southern’s B.S.B.A. with a Concentration in Marketing also promotes an accelerated option by allowing the transfer of up to 90 approved credit hours from similarly accredited institutions. Because of this level of flexibility and its reasonable tuition, Columbia Southern University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $210
• Shortest Time-to-Completion: 1.0-1.5 years

17. Saint Leo University

Saint Leo University is a private, non-profit, Catholic liberal arts school located north of Tampa in Saint Leo, Florida. As the oldest Catholic college in Florida, Saint Leo enrolls approximately 16,300 students, of which majority are undergraduates. Students at the Florida location will enjoy close proximity to one of the state’s largest metropolitan areas, while online students will enjoy access to most of the university’s over 40 degree programs entirely via courseware that can transfer all course materials that students on location would also receive. Saint Leo University is recognized regionally for being among the best institutions in the South and nationally for its growing online degree programs. Saint Leo University’s Bachelor of Arts in Business Administration with a Marketing Specialization can be completed in as little as 1 year with appropriate transfer credits from accredited institutions and by taking all remaining credit hours as upper-level courses in the marketing major. The program is designed to prepare students through careful study of market research, advertising management, and entrepreneurship for careers in sales, advertising, marketing management, or international business, among many others. In addition to providing such career preparation, Saint Leo University’s B.A. in Business Administration with a Marketing Specialization also provides a substantial background in general business practices and is accredited by the International Assembly for Collegiate Business Education (IACBE). Because of this reputable level of global comprehensiveness in addition to its customizable specialization in marketing, Saint Leo University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $470
• Shortest Time-to-Completion: 1 year

18. McKendree University

McKendree University is a private liberal arts university located in Lebanon, Illinois. As the oldest college in Illinois, McKendree enrolls approximately 3,000 students, of which the majority are undergraduates. Students at the Illinois location will enjoy close proximity to neighboring St. Louis, while online students will enjoy access to many of the university’s other degree programs via courseware capable of transmitting all course materials that students on location would also receive. McKendree University is recognized regionally for being among the best institutions in the Midwest and for being among the best value educations in the nation. McKendree University’s Bachelor of Business Administration in Marketing can be completed in as little as 1 year with appropriate transfer credits from accredited institutions and by taking all remaining credit hours as upper-level courses in the marketing major. The program is designed to prepare students through careful study of planning, pricing, promoting and distributing goods, services, and ideas for careers in personal selling, marketing management, and marketing research, among many others. In addition to providing such career preparation, McKendree University’s B.B.A. in Marketing also promotes an accelerated option by allowing the transfer of up to 70 credit hours from a two-year institution and 96 approved credit hours from similarly accredited 4-year institution. Because of this level of flexibility and its reasonable tuition, McKendree University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $370
• Shortest Time-to-Completion: 1.5 years

19. Bellevue University

Bellevue University is a private non-profit university located eight miles south of Omaha in Bellevue, Nebraska. Since it’s founding in 1966, Bellevue has emphasized the importance of continued, adult education, distance education, and education outreach, and it currently enrolls around 10,000 students with 2 undergraduates for every postgraduate. Students at the Bellevue location will enjoy while being within driving distance of the state’s largest city, while online students will enjoy access to all of the university’s degree programs, including those that are accelerated and cohort-based. Bellevue’s online program has performed consistently well according to multiple online program rankings, appearing in U.S. News’ top hundred online bachelor’s programs for several years running. Bellevue’s Bachelor of Science in Digital Marketing can be completed in as little as 1 year with appropriate transfer credits from accredited institutions and by taking all remaining credit hours as upper-level courses in the marketing major. The program is designed to prepare students to use the same digital technologies they will use in their careers, such as social media outlets, web data analysis platforms, and pop culture trend databases. Careers using these skills can include (but are not limited to) jobs in social media marketing, email marketing, and mobile marketing. In addition to providing such career preparation, Bellevue University’s B.S. in Digital Marketing also promotes flexible options by allowing open enrollment periods every month and making the program fully mobile, meaning students can complete coursework on-the-go and on their phones. Because of this level of flexibility and its excellent reputation for online degree programs, Bellevue University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $410
• Shortest Time-to-Completion: 1 year

20. Curtin University

Curtin University is an Australian public research university based in Bentley, Perth of Western Australia. Supporting an enrollment of greater than 47,000 students, the majority of Curtin University students reside on-site, but a growing number are earning credit through the institution’s online courses division. Since its founding over 20 years ago, this division has emphasized the importance of lifelong and distance learning. Students at the Perth location will enjoy residing in one of the region’s most well-known college cities, while online students will enjoy access to all of the university’s undergraduate degrees, postgraduate degrees, and MOOCs, including those that are accelerated and cohort-based. Curtin University has performed well as a globally ranked university, appearing among U.S. News’ eleven best global universities for the year 2016. Curtin’s Bachelor of Commerce in Marketing can be completed in as little as 3 years at a full-time pace. The program is designed to prepare students, through careful study of international and internet marketing, retail and sales marketing, as well as market research and consumer behavior, to enter careers in the selfsame fields. In addition to providing such career preparation, Curtin’s BCom in Marketing also promotes secondary major options that increase job marketability in the realms of Advertising, Business Law, Economics, Entrepreneurship, and Tourism and Hospitality, among many others. Because of this level of flexibility, affordable tuition, and its enduring reputation for online degree programs, Curtin University offers one of the best marketing bachelor’s degrees on the market.

• Cost per Credit Hour: $254
• Shortest Time-to-Completion: 3 years

21. University of Essex

The University of Essex is a public research university with its main campus located in Essex, England, within Wivenhoe Park, and two additional campuses in Southend-on-Sea and Loughton. The school was established in 1963, and has historically been one of the country’s smallest multi-faculty universities, though the university has steadily increased enrollment in recent years. Today, Essex has a total enrollment of 14,585 undergraduate and graduate students. Essex has earned a number of prestigious academic rankings, including placement of 19th in UK by the Research Excellence Framework (REF), and the top 5 for Social Science. The university was also recently rated Gold by Bthe UK’s Teaching Excellence Framework (TEA). Essex is also rated 48th in Best Global Universities in the United Kingdom by U.S. News and World Report, and 251st in the Times Higher Education World University Rankings. The school is notable for its high-quality Social Science programs, and its Human Rights Centre. Launched in 1982, this academic center was one of the first of its kind globally, and was awarded the Queen’s Anniversary Prize in 2010. The university’s online BA (Hons) Business and Marketing degree is offered in partnership with Kaplan Open Learning. This prestigious online bachelor’s degree is meant to be completed on a part-time basis over the course of 48 months. The curriculum is based in a solid foundation of business courses, followed by the option to pursue specialized topics like e-business marketing and business-to-business marketing. Class sizes are limited to just 20 students, and online learners learn through both live streaming lectures and group discussions. Rather than examinations, students in the bachelor’s in marketing program at Essex online are assessed through projects and assignments, which reflect real-world marketing applications.

• Cost per Credit Hour: $818
• Shortest Time-to-Completion: 4 years

22. Penn State World Campus

Penn State World Campus is the online division of the multi-campus Pennsylvania State University. The World Campus is headquartered in Penn State’s University Park Campus, ranked 52nd in National Universities by U.S. News and World Report, 66th in Best Global Universities, and 14th in Top Public Schools. Penn State has been a pioneer in distance education since 1892, when it became one of the country’s first correspondence study programs by offering correspondence classes to farmers around the state. The school launched the World Campus back in 1998, making it an early adopter of online degree programs. Today, the World Campus serves a total of 13,411 students enrolled in over 150 undergraduate and graduate degree and certificate programs. The online school’s awards a highly-respected Bachelor of Science in Business with the option to specialize in Management and Marketing. The World Campus is ranked 8th in Best Online BachelorÕs Programs by U.S. News and World Report. The bachelor’s degree requires the completion of 120 credits, 18 of which are focused on the Marketing specialization. Marketing students develop advanced skills related to sales, global marketing, small business marketing, and management, among others. The World Campus and Penn State degree programs are closely aligned. World Campus graduates receive diplomas identical to those of their on-campus peers, and attend the same graduation ceremony. This highly-ranked online school is the most prestigious of any included in our ranking of “Best Bachelor’s in Marketing,” and an excellent choice for those seeking a rigorous and respected marketing degree.

• Cost per Credit Hour: $535
• Shortest Time-to-Completion: 4 years

23. Arizona State University

Established in 1885, Arizona State University (ASU) is a public research institute located in Tempe, Arizona, with six additional campuses in the greater Phoenix area. With no less than 82,060 students, ASU is the nation’s largest public university by enrollment. This prestigious school is ranked 115th in National Universities by U.S. News and World Report, 53rd in Top Public Schools, 110th in Best Value Schools, and has been ranked #1 in Most Innovative Schools for 4 years running. The school is also recognized for outstanding research, and students and faculty at ASU have been at the forefront of breakthroughs in medicine, energy efficiency, aerospace and defense. ASU offers a highly-respected online Bachelor of Arts in Business with a concentration in Communication through its prestigious and innovative online division. The program trains students to deliver branding messages and to manage communications within businesses. Class topics include Communication in Business and the Professions, Small Group Communication, and Communication, Conflict, and Negotiation. A total of 120 credits are required, at a cost of $521.5 per credit. A total of 41 classes are required for the degree, lasting just 7.5 weeks each. This accelerated program can be completed in 2.5-3 years. With a short track to completion and top-notch rankings, the online bachelor’s program at ASU offers a winning combination of efficiency and prestige.

• Cost per Credit Hour: $521.5
• Shortest Time-to-Completion: 2.5 years

24. Concordia University Saint Paul

Concordia University is a liberal arts institute located in Saint Paul, Minnesota. The school was established in 1893, and has a student body of 4,792. Corcordia is one of 10 members of the Concordia University System, which is operated by the Lutheran ChurchÐMissouri Synod (LCMS), one of the largest Lutheran Church bodies in the nation. The university awards 80 different undergraduate, degree completion, graduate, and doctorate degrees, and prides itself on offering one of the most affordable tuitions in the state. U.S. News and World Report ranks this excellent school 106th in Regional Universities Midwest. The school has also earned recognition for its distance education, with a ranking of 131st in Best Online Bachelor’s Programs, and its Bachelor of Arts in Marketing is academically rigorous and respected. A total of 120 credits are required for the bachelor’s degree, with 40 credit hours in the Marketing major. Courses are just 7 weeks long, and include Integrated Promotional Strategy, New Media Literacy and Social Media, Marketing Information and Analysis, and Business Strategy Planning. All online classes are asynchronous, and delivered in an interactive format, with limited lectures and an emphasis on projects and hands-on learning. With a tuition of $420, this online bachelor’s in marketing is a great value from a respected school

• Cost per Credit Hour: $420
• Shortest Time-to-Completion: 4 years

25. Old Dominion University

Founded in 1930, Old Dominion University (ODU) is a public research institute of higher education which is based in Norfolk, Virginia, with two additional campuses in the Hampton Roads area. ODU has a student body of 24,670 students, making it one of the largest schools in the state. The university operates a number of high-caliber research centers, including a Center for Accelerator Science and the Virginia Modeling, Analysis and Simulation Center The Carnegie Foundation has awarded the university the prestigious designation of “Doctoral University with Higher Research Activity.” U.S. News and World Report ranks the school 231st in National Universities. ODU is also recognized for extensive and high-quality online degree programs. U.S. News ranks it 66th in Best Online Bachelor’s Programs, and ODU is one of the country’s largest providers of online college courses. The school’s online Bachelor of Science in Business Administration (BSBA) in Marketing is also highly respected, with a ranking of 25th in Best Online Bachelor’s in Marketing from BestColleges.com and 18th in Top Online Bachelor’s in Marketing from College Factual. The program focuses on preparing students for workplace success with practical skills in analyzing data and generating creative solutions to marketplace problems. The online bachelor’s degree requires 120 credits, of which at least 30 must be completed through ODU. Marketing classes include Consumer Behavior, Marketing Research, Multi-National Marketing, and Marketing Policy and Strategy. Online courses closely reflect a classroom learning environment, with live, regularly scheduled online class meetings. Students with workplace training or experience can also opt out of certain credit requirements through formal prior learning assessments. This highly-ranked bachelor’s degree has very affordable tuition, priced at just $355 per credit.

• Cost per Credit Hour: $355
• Shortest Time-to-Completion: 4 years

26. University of Alabama at Birmingham

The University of Alabama at Birmingham (UAB) is a public research university located in Birmingham, Alabama. It is the state’s only university to earn the prestigious R1 designation from the Carnegie Foundation, and is ranked 159th in National Universities and 83rd in Top Public Schools by U.S. News and World Report. UAB has a student body of 18,568, and awards more than 140 different bachelor’s, master’s, doctoral, and professional degrees through 12 academic schools and colleges. The school’s extensive online offerings are also highly-ranked, with a designation of 77th in Best Online Bachelor’s Programs. The UAB online bachelor of science in marketing is a respected degree program offered through the university’s Collat School of Business. The well-rounded curriculum covers up-to-date applications and studies in sales techniques, marketing communications, multinational business practices, e-commerce, and entrepreneurial thinking. All students in the bachelor’s degree program must complete a total of 120 credits, with 78 in marketing: a 24-credit Marketing Core, 18 credits in Upper Level Marketing Classes, and a 6-credit Marketing Capstone. Class topics include Social Media in Marketing, Marketing Research, Integrated Marketing Communications, International Marketing, and Entrepreneurship and Marketing Planning.

• Cost per Credit Hour: $693
• Shortest Time-to-Completion: 4 years

27. Grand Canyon University

Grand Canyon University (GCU) is a private, Christian university located in Phoenix, Arizona. The Arizona Southern Baptist Church established the school in 1949 as a faith-based, nonprofit institute, and the school moved to its present location in 1951. GCU is now a non-denominational Christina university. The school’s 100-acre campus is home to 19,500 students, and another 60,700 are enrolled fully online. Most of GCU’s majors are fairly broad, with the potential for a high degree of specialization through a number of concentrations. The most popular areas of study are health care, business, engineering, and Christian theology. GCU is considered a “research university with moderate research activity” by the Carnegie Foundation, and U.S. News and World Report ranks the school 231st in National Universities. GCU’s Bachelor of Science in Marketing is available both on-campus and fully online, and is offered through GCU’s Colangelo College of Business. The degree requires a total of 120 credits: 34-40 in General Education, 56 in the Marketing Major, and a generous 24-30 Open Electives, giving students the opportunity to specialize in an area of interest. Marketing classes include Buyer and Consumer Behavior, Promotion and Advertising, and Marketing Research and Reporting. Online classes last just 7 weeks, and students may transfer in up to 90 approved credits from prior coursework.

• Cost per Credit Hour: $465
• Shortest Time-to-Completion: 4 years

28. Northwood University

Northwood University (NU) is a private university which is based in Midland, Michigan. The school was founded in 1959, and has a total enrollment of 3,545 undergraduate and graduate students. Of these, over half are enrolled in NU’s extensive online degree programs, and a high percentage are international distance learners. The school offers students personal attention with a low student to faculty ratio of 12 to one. NU’s academic focus in Business, and the most popular major at the school is Marketing, followed by Business Administration, Accounting, and Sports Administration. NU awards two online bachelor’s degrees in marketing: an online Bachelor of Business Administration in Marketing and an online Bachelor of Business Administration in Marketing Communications. The former is highly analytical, covers studies in sales, consumer behavior, and trend analysis, and includes class topics like Marketing Management and E-Commerce. The online Bachelor of Business Administration in Marketing Communications, on the other hand, focuses more specifically on messaging and advertising campaigns, with classes like Creative Concepts & Strategy, and Current Issues in Global Marketing & Consumer Behavior. Tuition is reasonably priced at $420 per credit.

• Cost per Credit Hour: $420
• Shortest Time-to-Completion: 4 years

29. Fisher College

Fisher College is a private college based in Boston, Massachusetts, with additional locations in North Attleboro, Brockton, and New Bedford. The college was originally founded as Winter Hill Business College in 1903, with a strong emphasis on vocational training which continues to influence the school’s mission. Today, the total enrollment for all campuses is 2,560, including many students enrolled fully online. Fisher offers Bachelor’s and Associate degrees, professional certificates, and a popular Master’s of Business Administration with a concentration in Strategic Leadership. The school has a low student to faculty ratio of 17 to one, and popular majors include Business, Public Administration and Health Services. Fisher has earned a strong academic reputation, with a ranking of 32 in Regional Colleges North from U.S. News and World Report. Fisher offers a highly focused Bachelor’s Degree in Marketing. The program stands out for its intensive focus on studies within the marketing discipline of business, covering marketing strategy, consumer behavior, marketing research and analysis, brand management, social media and digital marketing, and integrated marketing communications in depth. Students solidify their learning with a senior project, and develop real-world skills through two semesters of marketing internship work. Tuition is affordably priced at $359 per credit.

• Cost per Credit Hour: $359
• Shortest Time-to-Completion: 4 years

30. California Baptist University

California Baptist University (CBU) is a private, liberal arts, Christian university which is based in Riverside, California. CBU was established in 1950 El Monte, California, the school soon came under the wing of the California Southern Baptist Convention, and moved to its present location. The 160-acre suburban campus has undergone a number of expansions over the years, and is notable for its Mission Revival style architecture. The school has a total enrollment of 9,941 undergraduate and graduate students, and a relatively low student to faculty ratio of 18 to one. U.S. News & World Report ranks CBU 31st in Regional Universities West, and an impressive 30th in Best Value Schools. The school awards an online bachelor’s in marketing which is highly respected. U.S. News & World Report ranks CBU 23rd in Best Online Bachelor’s Programs, and awards its online school of business high marks as well: 87th in Best Online Graduate Business Programs (Excluding MBA) and 100th in Best Online MBA Programs. The online bachelor’s in marketing focuses on workplace-relevant skills like evaluating in evaluate market trends, identifying consumer needs, developing pricing strategies, and promoting products and services. A total of 48 credits are required within the major, and all classes are grounded in Christian ethical principles. This accelerated program can be completed in as little as 16 months, allowing students to earn their bachelor’s in marketing conveniently and quickly.

• Cost per Credit Hour: $566
• Shortest Time-to-Completion: 16 months