The 60 Best MOOCs on Marketing

Since their debut in 2008, massive open online courses (MOOCs) funded by some of the best sponsoring institutions in the world, including Stanford, Yale, Harvard, and MIT, have led the charge for increasing accessibility to quality education for a fraction of the cost. Due to its movement online, the subject of marketing has become a prime candidate for these institutions to teach via the medium that a substantial portion of today’s marketing reaches us: digital. We’ve organized the following 60 MOOCs alphabetically and by sponsoring institution, so that online learners can find the course they’re looking for according to institutional names they recognize and trust. If you have any questions about this resource or our organization, please feel free to contact us.

Arizona State University

Business English: Marketing and Sales
MOOC Platform Coursera
Course Length 6 weeks
Paid Certificate Offered Yes
Content Areas Covered Business Writing, Marketing and Sales, Marketing and Communications

FEATURED ONLINE PROGRAMS

  • University of Denver – University College Denver, CO & Online
    >Master’s in Marketing Communications
    The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns. Highlights:
    • Top 100 university
    • 100% online
    • No GRE
SPONSORED

California State University, Dominguez Hills

Principles of Marketing
MOOC Platform World Mentoring Academy (WMA)
Course Length Self-Paced
Paid Certificate Offered No
Content Areas Covered International Marketing, Marketing Analysis, Business-to-Consumer Marketing

Cambridge Judge Business School

Make a Marketing Plan
MOOC Platform Digital Business Academy
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Marketing Strategy, Marketing Analytics, Marketing Management

Eduonix

Build Mobile Apps and Make Money with Best Marketing Techniques
MOOC Platform Eduonix
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Mobile Marketing, Design Marketing
Essential SEO Training For Online Marketing
MOOC Platform Eduonix
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered SEO Marketing, Online Marketing, Design Marketing

EIT Digital

Marketing Strategy for Entrepreneurs
MOOC Platform Coursera
Course Length 7 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Management, Strategic Marketing, Brand Marketing

Emory University

Survey Analysis to Gain Marketing Insights
MOOC Platform Coursera
Course Length 3 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Research, Marketing Insight, Marketing Measurement Strategy
Forecasting Models for Marketing Decisions
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Research, Marketing Strategy, Predictive Marketing
Meaningful Marketing Insights
MOOC Platform Coursera
Course Length 5 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Research, Marketing Insight, Marketing Measurement Strategy
Managing Uncertainty in Marketing Analytics
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Marketing Strategy, Predictive Marketing

ESSEC Business School

Foundations of marketing analytics
MOOC Platform Coursera
Course Length 5 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Marketing Strategy, Predictive Marketing

FounderCentric

Understanding Digital Marketing Channels
MOOC Platform Digital Business Academy
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Channel Marketing, Social Media Marketing
Run a Digital Marketing Campaign
MOOC Platform Digital Business Academy
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Marketing Strategy, Marketing Management, Marketing Campaigns

Goethe-Institut

Managing the Arts: Marketing for Culture Organizations
MOOC Platform Leuphana
Course Length 14 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Entrepreneurship, Cultural Marketing, International Marketing

HubSpot

Inbound Marketing Course & Certification
MOOC Platform HubSpot
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Inbound Marketing, Content Marketing, Online Marketing

IE Business School

Channel Management and Retailing
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Channel Marketing, Social Media Marketing, Marketing Management
The Marketing Plan
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Strategic Marketing, Marketing Management, Marketing Strategy
Marketing Mix Fundamentals
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing and Communications, Business-to-Consumer Marketing, Business-to-Business Marketing
Positioning: What you need for a successful Marketing Strategy
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Strategy, Marketing Management, Marketing Campaign
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Integrated Marketing Communications, Advertising, Digital Marketing
Market Research and Consumer Behavior
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Research, Marketing Analytics, Marketing Psychology

IESE Business School

Marketing: Understanding Your Customers
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Psychology, Marketing Research, Social Marketing

iversity

Store Design, Visual Merchandising and Shopper Marketing
MOOC Platform iversity
Course Length 6 weeks
Paid Certificate Offered Yes
Content Areas Covered Retail Marketing, Shopper Marketing, Design Marketing

Northwestern University

Leadership Through Marketing
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Management, Strategic Marketing, Brand Marketing
Engagement & Nurture Marketing Strategies
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Relationship Marketing, Strategic Marketing, Viral Marketing
What is Social?
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Social Marketing, Social Media Marketing, Inbound Marketing
Content, Advertising & Social IMC
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Content Marketing, Advertising, Integrated Marketing Communications

Open2Study

Big Data for Better Performance
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Marketing Strategy, Predictive Marketing

RMIT Universtity

Online Business: Digital Marketing for Success
MOOC Platform FutureLearn
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Inbound Marketing, Business-to-Business Marketing

Salford University Business School

Digital and Social Media Marketing
MOOC Platform iversity
Course Length 6 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Social Media Marketing, Inbound Marketing

The State University of New York

Strategic Self-Marketing and Personal Branding
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Personal Marketing, Brand Marketing, Social Marketing

The Open University

Business Fundamentals: Customer Engagement
MOOC Platform FutureLearn
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Business-to-Consumer Marketing, Relationship Marketing, Social Marketing

University of California, Davis

The Strategy of Content Marketing
MOOC Platform Coursera
Course Length 5 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Strategy, Content Marketing, Marketing Management

University of California, Berkeley

Marketing Analytics: Products, Distribution and Sales
MOOC Platform edX
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
Marketing Analytics: Price and Promotion Analytics
MOOC Platform edX
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
Marketing Analytics: Marketing Measurement Strategy
MOOC Platform edX
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
Marketing Analytics: Products, Distribution and Sales
MOOC Platform edX
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
Marketing Analytics: Competitive Analysis and Market Segmentation
MOOC Platform edX
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing

University of Edinburgh

Introduction to Marketing: Tools to Set Enterprises Apart
MOOC Platform edX
Course Length 6 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing and Communications, Business-to-Consumer Marketing, Business-to-Business Marketing

University of Illinois at Urbana-Champaign

Marketing in a Digital World
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
Digital Marketing Channels: Planning
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
Marketing Management I
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
Marketing Management II
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
Digital Marketing Channels: The Landscape
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
Introduction to Marketing
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy

University of Maryland, College Park

The Cycle: Management of Successful Arts and Cultural Organizations
MOOC Platform Coursera
Course Length 6 weeks
Paid Certificate Offered Yes
Content Areas Covered Cultural Marketing, Content Marketing, International Marketing

University of Pennsylvania

Introduction to Marketing
MOOC Platform Coursera
Course Length 5 weeks
Paid Certificate Offered Yes
Content Areas Covered Online Marketing, Business-to-Consumer Marketing, Business-to-Business Marketing
Viral Marketing and How to Craft Contagious Content
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered Viral Marketing, Content Marketing, Social Marketing

University of Salford

Search and Social Media Marketing for International Business
MOOC Platform Salford
Course Length Self-Paced
Paid Certificate Offered No
Content Areas Covered SEO Marketing, Online Marketing, International Marketing

University of Southampton

Digital Marketing: Challenges and Insights
MOOC Platform FutureLearn
Course Length 3 weeks
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, Insight Marketing, Marketing Research

University of Virginia

Marketing Analytics
MOOC Platform Coursera
Course Length 5 weeks
Paid Certificate Offered Yes
Content Areas Covered Marketing Analytics, Predictive Marketing, Social Marketing

UNSW Australia (The University of New South Wales)

Services Marketing – Selling the Invisible
MOOC Platform OpenLearning
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Business-to-Business Marketing, Content Marketing, Online Marketing

Yahoo

Yahoo Digital Marketing
MOOC Platform Yahoo
Course Length Self-Paced
Paid Certificate Offered Yes
Content Areas Covered Digital Marketing, SEO Marketing, Marketing Strategy

Yonsei University

International Marketing Entry and Execution
MOOC Platform Coursera
Course Length 4 weeks
Paid Certificate Offered Yes
Content Areas Covered International Marketing, Marketing Analysis, Marketing Strategy
Intro to International Marketing
MOOC Platform Coursera
Course Length 3 weeks
Paid Certificate Offered Yes
Content Areas Covered International Marketing, Marketing Analysis, Marketing Strategy
International B2B (Business-to-Business) Marketing
MOOC Platform Coursera
Course Length 3 weeks
Paid Certificate Offered Yes
Content Areas Covered International Marketing, Business-to-Business Marketing, Marketing Strategy
International Hospitality & Healthcare Services Marketing
MOOC Platform Coursera
Course Length 3 weeks
Paid Certificate Offered Yes
Content Areas Covered International Marketing, Business-to-Business Marketing, Marketing Strategy
International Entertainment and Sports Marketing
MOOC Platform Coursera
Course Length 3 weeks
Paid Certificate Offered Yes
Content Areas Covered International Marketing, Business-to-Business Marketing, Sports Marketing

Previous Post:

Next Post: