Making Magic: The Necessity of Marketing in a Digital World Gone are the days of optional marketing budgets, quick-shot promotions, and bland TV advertisements (though some of these persist like […]
Data science has been called many things, including the “sexiest job of the 21st century” and “the latest in-demand skill for marketers.” “Big data” has captivated the popular imagination. And […]
If you’re reading this, you’re likely aware that data is currency in marketing. Data is how you know your marketing worked, how you know it didn’t work, and how you […]
In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]
Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]
While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]
In the 18th and 19th centuries, it was the the Industrial Revolution that launched professional marketing. Innovators like Josiah Wedgwood (and hucksters like Timothy Dexter), helped develop standard practices and […]
Video content has been shown to drastically outperform social media posts that only feature text or images in terms of user engagement, retainment, and ROI. Marketers, influencers and posters everywhere […]
Podcasts have exploded in popularity in recent years. From widely popular series like Serial and This American Life, to niche products that are tailored for special interest groups, you can […]
Marketing is one of the most lucrative fields that utilizes creative skills. The internet has provided a dynamic platform for marketers, and requires a whole slew of skills that are […]
