Q: You’re a highly talented writer and skilled speaker, which are essential skills for digital marketers and online learners. Where did you learn to write so well, and how […]
In 2016, marketers made 3.8% more than they did in 2015—an increase which follows a general hike in marketing budgets across the board last year. As job opportunities expand to […]
When most people think of the term “marketing,” words like “staying power” don’t usually also come to mind. That’s because, aside from some painful experiments with infomercials that may prove […]
History of Marketing Education 1. Founding the Field (1900-1920) In the course of their first 20 years, marketing classes sought to teach students that their budding field was an economic […]
Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices […]
Branding isn’t as straightforward as it once was. Remember the good old days when all you needed to brand your product was Jack Smithy to fire up the bellows and […]
A marketer’s web presence makes a big difference. And if a modern promoter wants to go the route of digital or content marketing, it’s even bigger. For social media marketers, […]
Search engine optimization is the method behind the madness of online marketing. At its most basic level, it’s the process of figuring out how to become the top result for […]
In a day and age where everything is a business, professionals who hold a Master of Business Administration tend to earn careers in almost every industry you can imagine. This […]
