Marketing, perhaps more than any other industry, has been upended by digital. On the one hand, the internet has created an unprecedented platform for product visibility, but engagement is increasingly […]
The digital age has changed consumers’ relationships with brands on an unprecedented scale. Thirty years ago the average person saw approximately 2,000 ads per day. That seems like a lot…until […]
At a time when the marketing world is undergoing radical changes, the industry needs leaders to tackle the day’s most pressing challenges. How do you attract new consumers? How do […]
Never before have brands and organizations been more visible to their clients and stakeholders than today. From live chat options on websites, brand social media managers quipping in real time […]
Q: You’re a highly talented writer and skilled speaker, which are essential skills for digital marketers and online learners. Where did you learn to write so well, and how […]
In 2016, marketers made 3.8% more than they did in 2015—an increase which follows a general hike in marketing budgets across the board last year. As job opportunities expand to […]
When most people think of the term “marketing,” words like “staying power” don’t usually also come to mind. That’s because, aside from some painful experiments with infomercials that may prove […]
History of Marketing Education 1. Founding the Field (1900-1920) In the course of their first 20 years, marketing classes sought to teach students that their budding field was an economic […]
Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices […]
